The History Of Titus

2011-04-20T02:03:00.000-07:00

Paul Ditisheim (1868-1945), a renowned watchmaker and inventor, is a very prominent figure in the Swiss watch industry in his time. In 1887, he named one of the initial model creation, Titus, and thus brand Solvil et Titus was born. Solvil, abbreviation of Sonvilier, is the village of Jura where the factory to make these components up and Titus is a Roman who is very talented and skilled at the time of Emperor century. The first Ditisheim very interested in researching and manufacturing chronometers, and very successfully was demonstrated by the fact that the product continues to record for the precision that is viewed by an international tribunal conducted by the prestigious Royal observatories of Kew-Teddington and Neuchâtel.

Its products vary widely from hour-hand navigation aims to chronometer with automatic screen time of sunrise and sunset to the minute every day, from watches with perpetual calendar for people who can attack and put the bell, the chronometer with equation of time for many people with many other complex features. Marketed by approximately thirty brands, all backed watches chronometer and creativity, skills and Abilities.

Innovational In 1930, Titus et Solvil Ditisheim handed to Paul-B. Vogel, who foresaw the need to expand the market for watches and create an international distribution system. As the demand for exclusive articles, followed by mass-market demand and helped by the fact that the Swiss watch industry to make impressive progress after the Second World War, Solvil et Titus expanded. This means an approach that consists of more dynamic commercial methods as well as a revolution in the conception and manufacturing.

Between 1950 and 1970, rapidly growing markets worldwide. In 1963, Société des Garde-Temps SA (SGT) has been made, and Solvil et Titus became one of the important member of this group. Geographic market, sociological and economic began to emerge and in the 70's, was made available Solvil et Titus in Titus et market.Solvil launches Asia's first series of romantic TV ads in 1988, starring diva Anita Mui. Generating a love story with a background in old Shanghai, this debut campaign was promoted on the basis of ancient themes and proved very successful. As a result, sales Solvil et Titus watches rocketed, with the brand became a symbol of romantic expression. Even today, China's advertising slogan "天长地久" (translated as "Love may be lost, love that remains with you for all time") wide.

Kotak antik jam Titus Paul Ditisheim

The Solvil et Titus brand image is strengthened and further enhanced through a series of very interesting and moving ads featured superstars such as Dave Wang Chieh, Chow Yun Fat and Andy Lau is also the world famous footballer Ryan Giggs., They have become classics of Hong Kong's advertising industry. After the success in Hong Kong, Solvil et Titus expanded sales and marketing activities to Singapore, Malaysia, Thailand, Taiwan and Mainland China.

Paul Ditisheim

Solvil et Titus is a brand name company that has an international reputation that has evolved over the years. well-known companies to enjoy this moment not only because of inventive genius of its founder, but also the quality of their group components.Bersama for six years, Solvil et Titus has shared topic of "love" with the modern woman through the use of celebrity ambassadors who will not only improve the status of brands in fashion and accessories market. but also forged closer relationships with customers. emphasize the romantic nature of the brand, Solvil et Titus launched an integrated brand campaign with the slogan "Time is Love" this summer is invited. modern men and women to share their views on, and their experience of, love. This campaign begins with "Time is Love" survey, with results announced in June. The survey was conducted in April by Synovate, an international research firm authoritative, and cover nine cities in three countries - Mainland China (Beijing, Shanghai, Shenzhen and Guangzhou), Hong Kong, Singapore and Malaysia (Kuala Lumpur, Johor and Penang).

About 1,200 men and women aged between 20 and 36 who were interviewed about their opinions on the relationship between love, time and money. Survey results are disclosed in a series of teaser ads in newspapers and outdoor media to arouse public interest Details of the survey results can also be viewed on the website timeislove.com.dan parallel in other districts .. After "Time is Love" survey, Solvil et Titus launches first brand advertising at the end of June Second visually displayed taglines.
In the ad - "Take a lifetime to find love?" And "Seize the time for passion?", Has brought the contrasting attitudes toward love. rabbit and wolf images used in visual advertising woman also symbolizes a different personality is dedicated to inspiring viewers to examine their own attitudes toward time and love, and voice their views on online discussion boards .. This campaign succeeded in increasing interactive communication between Solvil et Titus and viewers, as well as the group's brand image among target customers.

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2011-04-20T00:48:00.000-07:00

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The History Of Titus

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